27% of People Own a Virtual Assistant and Mostly Use Them to Play Music, According to Survey

Just over a quarter of people (27%) of people own a virtual assistant such as an Amazon Echo or Google Home, according to a new survey report from Clutch. Clutch’s report collected data on how people use stand-alone, automated virtual assistants to understand how comfortable consumers are with artificial intelligence (AI) in their homes.

Key findings from this report include:

  • People mostly use their virtual assistants for simple functions and control them using voice commands. Two-thirds (66%) use them to play music or listen to podcasts, and 56% use them to set an alarm or reminder.
  • Nearly half (48%) use virtual assistants to get updates about news, the weather, or sports.
  • 44% of people say that access to important information is the primary benefit of using a virtual assistant.
  • Only 6% of people connect their virtual assistant to another connected device.
  • 35% of people claim they do not experience challenges with their virtual assistant.

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