Argo Marketing Group Adds IVR Capabilities

Argo Marketing Group, a customer engagement center, last week introduced Integrated Voice Recognition (IVR) services as part of its Intelligent Customer Engagement (I.C.E.) suite of products.

ICE incorporates traditional customer care with 21st century technology, multiple touch points, and proactive techniques to maximize customer loyalty, retention, and Return on Investment (ROI).

The addition of IVR capabilities to Argo Marketing Group's suite of integrated customer engagement services provides clients with robust, real-time monitoring and reporting, and seamless integration with back-end applications and databases for thorough ROI reports.

"The 24-hour capabilities of our IVR systems and live agents means customers are always attended to in a cost-effective way that resolves customer concerns through concierge customer care," said Jason Levesque, CEO and founder of Argo Marketing Group, in a statement. "Effective customer service is core to a company's success and our IVR capabilities increase our scalability to handle unlimited number of calls while triaging calls to live agents based upon customer needs to help lower call center costs."

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