Bol.com Turns to ReadSpeaker

European online retailer Bol.com has turned to ReadSpeaker, a provider of digital text-to-speech technology, to launch a Dutch custom branded voice for its Google Assistant.

The voice answers customer queries and delivers daily offers and updates requested by consumers. Consumers can now use the wake sentence "Praat met bol.com" to talk to bol.com's voice assistant on Google Assistant. Deployment could be extended to all voice-enabled consumer touch points, such as customer service.

"We are extremely proud about working for such an innovative market leader," said Roy Lindemann, chief marketing officer and chief customer officer EMEA, at ReadSpeaker, in a statement. "bol.com has embraced the voice economy as part of its commitment to guaranteeing a superlative user experience for its broad customer base. A company that considers its custom voice to be a key asset for the expression of their brand identity and for improving user experiences and driving conversion is an ideal customer for the ReadSpeaker VoiceLab."

"At bol.com, we are constantly focusing on what we can do better for our customers. Experimenting with innovations in voice helps us to better understand what our customers prefer and how we can make their lives a little bit easier. We chose ReadSpeaker to help us with that for the human-like quality of its custom voices, its expertise, and customer-oriented approach," said Vera Rensink, business developer at bol.com, in a statement.

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