FMG Launches Social Media Content Captioning and Personalization
FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, today launched an artificial intelligence-powered content personalization and captioning engine for social media content.
This technology combines the Vestorly AI-powered content curation and compliance platform acquired by FMG in 2022 and OpenAI's GPT. Together, these platforms allow FMG to provide personalization of social media content.
"The acquisition of Vestorly, combined with the advances at OpenAI, have greatly accelerated our efforts to provide personalized content to financial advisors," said Dave Christensen, chief product officer of FMG, in a statement. "We've always envisioned a world where advisors can leverage our content library as a starting point and, with the click of a button, customize it to be authentically and uniquely theirs. GPT-3.5 is a disruptor unlike anything we've seen before in marketing technology and will likely displace and shift the strategies of many firms in our space. FMG has assumed the perfect position to harness advancements in AI and put the power of content personalization and automation across every marketing channel in the hands of advisors. It's a very exciting time."
FMG's one-click AI-powered social media content engine works within the Curator product in FMG's Mobile App to provide a tool for advisors to generate custom captions for their social media posts.
FMG plans to add enhanced personalization based on preferences for tone, length, and formatting, in essence, a digital voice print that will be added to users' profiles and can be applied to any content on the platform. Also on the roadmap is a the ability to use the personalization tool for all content types, including emails, blogs, white papers and e-books, greeting and note cards, and video scripts.