Farmers Insurance Builds an Alexa Skill

Farmers Insurance has launched a skill for Amazon Alexa that allows customers to access policy and claims information by voice. Through Alexa, Farmers customers can inquire about the status of their claims and obtain the direct contact information of their assigned claim representatives. They can also verbally pose frequently asked questions about insurance terminology, policy coverages, deductibles and limits.

The Farmers Insurance skill for Amazon Alexa also provides claim and policy information via Alexa Mobile Cards in the Alexa app for detailed records of the voice-requested materials.

"Farmers' presence on Alexa devices allows our customers to interact with our services in a new and convenient way," said Keith Daly, chief claims officer at Farmers Insurance, in a statement. "By expanding our digital footprint via Alexa, we further our commitment to enhancing the experience for our customers."

Alexa is Amazon's voice-activated, hands-free personal assistant that can perform a variety of tasks, such as play music, make calls, check the weather, and now, access information for Farmers Insurance customers.

"Farmers is committed to providing a truly differentiated customer experience and our ongoing investments in technology, like this new skill for Alexa, will enable us to deliver greater speed and efficiency on behalf of those who have chosen Farmers," said Ron Guerrier, chief information officer at Farmers, in a statement.

Farmers customers with Alexa-enabled devices can begin accessing policy and claims information immediately by saying "Alexa open Farmers Insurance," and reference Alexa Mobile Cards in the Alexa app for Android and Apple devices. Future deployments are expected to offer even more robust functionality, such as enhanced visuals for Amazon Echo Show, bill payment, and more.

SpeechTek Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues