Firstsource and Sanas Partner to Redefine Customer Conversations with AI

Firstsource Solutions has partnered with speech technology provider Sanas to integrate Sanas' Real-Time Accent Translation technology, a speech-to-speech solution that eliminates accent and language barriers, into its contact center technologies.

"The customer experience landscape is undergoing a fundamental shift from cost efficiency to outcome-driven impact. With Sanas' AI-powered Real-Time Accent Translation, we are enabling more inclusive, fluid customer conversations irrespective of who the customer is—a consumer, a student, or a patient—without the need for hardware changes or system overhauls. It is an innovation that works in the background but transforms everything," said Ashish Chawla, president of CX and consulting at Firstsource, in a statement. "This is the future of work in action—a seamless human-AI partnership where technology enhances connection, boosts responsiveness, and empowers agents to perform at their best."

"We're thrilled to partner with Firstsource to bring Sanas' Real-Time Accent Translation technology to their global operations. This collaboration marks a major milestone in our mission to make communication more inclusive and effortless. Our groundbreaking AI technology, combined with Firstsource's customer-first approach, enables contact center agents to have clearer, more effective conversations—regardless of accent or geography. Together, we are setting a new standard for exceptional agent and customer experiences alike," said Sharath Keshava Narayana CEO and co-founder of Sanas.ai, in a statement.