Instreamatic Raises Funds to Scale Interactive Voice Advertising
Instreamatic, providers of voice AI platform, has raised $6.1 million in funding to expand the capabilities of its voice AI conversational-dialogue infrastructure; and pursue more global partnerships.
"The future of advertising on audio and video platforms is in two-way brand-consumer engagement," said Stas Tushinskiy, CEO of Instreamatic, in a statement. "It's clear that the traditional one-way model is broken. Consumers don't like being fed annoyingly repetitive ads. Brands are under ever-increasing pressure to make those moments meaningful while supporting strong ROI demands. On the publisher side, audio and video platforms need a better way to prove their audiences and ad inventory deliver their promise to brands. Our voice AI infrastructure, deployed by brands such as IKEA, Infiniti, and HP, and across platforms like Pandora and Gaana, is empirically demonstrating that conversational marketing benefits brands, consumers, and publishers alike. We enable the brand-consumer conversation."
"Consumer demand for audio and video content and the ubiquity of smart devices delivering that content on-demand, continues to accelerate," said Nick MacShane, founding partner of Progress Ventures, one of the leaders in the funding round, in a statement. "What hasn't caught up is how brands and publishers can effectively engage those audiences in the same medium and analytically prove the ROI of their audio and video platform ad spend. We're proud to help Instreamatic build value for the digital future, proving that its model is a solution for advertisers, publishers, and consumers who clearly prefer natural voice-driven interactions."