Universal Electronics Partners with Instreamatic on Voice-Enabled Interactive TV Ads

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Universal Electronics Inc. (UEI), a provider of universal control and sensing technologies for the smart home, is partnering with Instreamatic, providers of a voice dialogue marketing platform powered by artificial intelligence, to bring Instreamatic's interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs.

Instreamatic's platform includes an ad exchange for publishers and advertisers to manage, measure, and monetize their content with conversational ads, while also allowing them to use their existing ad tech solutions.

In working with Instreamatic, UEI which has already shipped more than 100 million voice-enabled remote controls to the world's largest consumer electronics companies and video service providers, will provide a voice-enabled experience that allows consumers to interact with ads on TV through personalized conversational content designed to drive awareness and sales. The experience can be further enhanced with personalized context when used with UEI's QuickSet platform for simplifying universal entertainment and smart home setup and control.

"By working with Instreamatic and leveraging our expertise in voice-enabled entertainment control, we can enable improved monetization opportunities to our customers, which are the leading global brands in home entertainment," said Arsham Hatambeiki, senior vice president of product and technology at UEI, in a statement. "This conversational ad experience will streamline introduction of improved ad delivery as another reason for adoption of voice control in entertainment systems."

"Instreamatic has continued to prove that intelligently delivered conversational advertising boosts audience engagement and recall while significantly improving ad spend ROI and customer insights," said Stas Tushinskiy, CEO of Instreamatic, in a statement. "Via our new relationship with Universal Electronics, we are excited to bring this technology to the smart TV space for the first time. UEI is the market leader in voice-enabled remote control manufacturing and distribution, and we look forward to seeing UEI's smart TV and video service provider customers unlock new revenue opportunities through Voice Ads by Instreamatic."

Solutions will be available for smart TV manufacturers in April and for video service providers in June.

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