KFC's Col. Sanders Is Now a TTS Voice
As part of Col. Harland Sanders' comeback campaign, Kentucky Fried Chicken has partnered with Waze, providers of a community-based traffic and navigation app, to give motorists a new voice option for their turn-by-turn directions.
Now through Aug. 16, Wazers will be able to opt in to using The Colonel's voice for navigation. The voiceover includes Colonel-isms such as "Pothole on the road ahead. I'd fill it with gravy." The Colonel will also guide Wazers' to KFC restaurants that appear along their route.
"In our ads, the Colonel still thinks it costs $5 to fill up your car and that baseball is still America's number one sport, 'free of corruption and cheating of any kind,'" said Kevin Hochman, chief marketing officer at KFC US, in a statement. "But I can promise you his navigation instructions are more up to date. Just grab a KFC Bucket and let the Colonel do the cooking and navigating this summer."