OZ Partners with Orbita to Bring Voice- and Chatbot-Powered Virtual Assistants to Life Sciences and Pharmaceutical Industries

OZ, a global consulting company enhancing customer experiences through digital innovation, has announced its partnership with Orbita, Inc., a provider of conversational AI for enterprise-grade voice- and chatbot-powered virtual assistants. OZ will combine its digital innovation and development services with Orbita’s market-leading platform to create unique, customer experience (CX) driven tools for organizations across the life sciences and health care industries.

With significant advances in recent years, voice, chat and AI technologies are now being added to existing digital channels like computers, tablets, mobile phones, kiosks and more. These conversational interfaces offer new opportunities for organizations to be accessible, reach patients, and improve experiences. In 2019, Orbita found that voice assistants are accessible through 2.5 billion smartphones globally, and the use of chatbots is expected to grow 136% over the next 18 months.

Beyond improvements to patient engagement for inpatient, outpatient and in-home services, voice and conversational AI solutions can improve internal functions by automating B2B and B2C processes. For example, conversational AI can help streamline time-intensive, manual processes like call center discussions, online help chats and sales enablement, allowing organizations to better allocate their human resources.

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