SpeechTEK 2019: Voice in the Newsroom

"We don’t have solutions yet, but we have the roadmap on how we’re going to get to the solutions," says Navya Nayaki Yelloji, product manager of voice platforms at Gannett. She may have just coined the official motto for speech technology in media.

What exactly are the problems that Yelloji is looking for the solutions to? Here are the main challenges she says she encounters:

  • Newsroom Resources
  • Revenue 
  • Content creation 
  • Audience preference and follow-up questions to the news

That leaves audiences wondering what the roadmap to solving these problems looks like. For Yelloji and the Gannett team, it looks like this:

  1. Limit scope to national news and then explore local news
  2. Be vigilant about business models
  3. Content is king, focus on delivering the best possible content
  4. Emerging patterns to article selection and audience questions

We all know newsrooms are understaffed and often overworked. That's why Yelloji says her team has decided to focus on national news, and experiment with local news when resources allow.

While news and revenue is a tricky topic in general, it's especially tricky for the emerging voice channel. Yelloji not only admits that they haven't quite figured this one out yet, and turned the question of how to solve it over to the audience. Several people thought personalizations were going to be the key. Creating services for people interested in specific topics or news from a specific region might be something people are willing to pay for. 


SpeechTek Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

The Challenges of Monetizing Speech Applications

Speech applications are hot, but still provide more value than revenue. We talk to the experts about how to monetize your speech apps, and how value might be just as important as revenue.

SpeechTEK 2019: Anthropomorphism and Ethics

Whether you're worried about the toys that talk to your kids, or what your employer might be doing with your biometric information, there are plenty of reasons for concern when it comes to the ethics of speech technology.

SpeechTEK 2019: Diagnosing Brain Injuries with Speech Technology

There are 10,000 concussions diagnosed every day, according to Darius Ferdows, CEO of Mindsquare. Ferdows spoke to the crowd at SpeechTEK 2019 in his breakout session about "Using Speech Technology to Understand Brain Injuries."