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Chorus.ai Unveils First Tool to Tie ROI to Sales Enablement Efforts

Chorus.ai, a Conversation Intelligence Platform for high-growth sales teams, announced the launch of Coaching Initiatives and Scorecards, a functionality designed for sales enablement leaders to provide high-impact coaching to sales professionals in less time. Chorus allows managers to score specific skills for improved training and will automatically identify recommended calls with high scores so sales professionals receive instant guidance on how to improve. It also gives enablement managers the ability to track skill improvement over time, tying ROI to programs and training.

Top enablement managers spend 18 hours a month listening to business calls to grade their team’s performance. The best enablement managers spend 40% more time discovering coachable moments or themes across sales calls than the average enablement manager. Chorus’ Coaching Initiatives will allow sales enablement to launch, drive, and measure the efficacy of multiple initiatives at the same time e.g. improving discovery skills or better addressing competitors. Scorecards tied to each initiative will enable sales leaders to score calls and provide personalized coaching to strengthen individuals. Based on the score, Chorus.ai will proactively recommend a playlist of high scoring calls for the initiative, allowing sales reps to self-learn best practices. This is done through proprietary AI that learns the features of a good call to help drive rapid improvement in sales teams.

As the reps continue to execute calls, the scores given by managers are recorded on an ongoing basis to track improvements over time in personalized coaching dashboards. Structured accreditation systems and progress tracking on Personal Development Plans help reps become more self-aware and feel a sense of achievement while also receiving recognition for skill mastery. Further, enablement leaders and sales teams have more insight and transparency in an individual’s growth; and can demonstrate results for their programs.

Chorus.ai has worked with hundreds of customers to increase quota attainment and shorten new hire ramp times by creating visibility and analyzing prospect-facing meetings at scale. The company’s proprietary AI automatically identifies and curates such moments for sales and customer success teams, thus freeing sales representatives to focus on building relationships that impact selling outcomes and use those insights for real-time sales coaching and to replicate sales best practices.

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