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RLH Corporation Launches Artificial Intelligence Virtual Agent For Central Reservations Across Entire Brand Portfolio

RLH Corporation announced that it has successfully deployed an industry-first Artificial Intelligence Virtual Agent for Central Reservations to support all 1,400 system hotels. This announcement follows the successful completion of a three-month program pilot originally announced on April 24, 2019.  

In concert with the systemwide rollout of the Virtual Agent, new features and capabilities have been deployed to further support travelers. The second-generation Virtual Agent added broader Central Reservations Systems integration to support additional hotel information searches and the ability to confirm, modify or cancel reservations. It also enhances the Central Reservations Office ticketing system integration to ensure a seamless transfer for the caller to a live agent when necessary.

Over the next several months, RLH Corporation will continue to build out it’s AI capabilities with further enhancements to support reservations, Hello Rewards and telephony solutions.  

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