SoundHound to Provide Captioning for Snap Videos
SoundHound, a provider of voice artificial intelligence, has expanded its partnership with Snap to provide auto captioning for Snapchatter videos.
SoundHound's automatic speech recognition (ASR) software and ability to convert speech to text in real time enables Snapchatters to automatically add complete transcriptions of the audio portions of the Snaps they create.
After Snapchatters record videos, they simply tap the quote icon in the Toolbar on the right side of their screens. They can edit the captions, drag, resize, and rotate them. From there, they can send Snaps to friends or add to their Story.
Auto captions allow Snapchatters to watch Snaps in noisy environments and still get a sense of the audio. Including auto captions narrows the digital accessibility gap, while providing greater convenience for Snapchatters, the company said.
"We are thrilled to help Snapchat innovate with auto captions, making content accessible to more people," said James Hom, co-founder and vice president of products at SoundHound, in a statement. "Our ongoing partnership to provide a variety of voice AI solutions is giving Snapchatters hands-free convenience, more options for creating and sharing content, and the ability to stay on-the-go while using the platform."
SoundHound's partnership with Snap extends back to June 2018, when SoundHound's music discovery app became a launch partner for Snap Kit, Snapchat's third-party integration platform for iOS and Android. Within the SoundHound app, Snapchatters can create customizable music Snaps containing song details, exclusive animations, effects, and playback links. More recently, the two companies launched Voice Scan, which allows Snapchatters to find Lenses using their voices.