Dialogic Adds to IVR Platform with EAS Acquisition
A major player in the provision of open system platforms just got larger. Dialogic announced today its acquisition of all outstanding shares of EAS Group. In so doing, the company acquired EAS subsidiaries Cantata Technoogy, Excel Switching, Brooktrout Technology, and SnowShore Networks.
"The acquisition will help Dialogic solidify its market share and position as the leader in telephony boards and platforms," predicts Datamonitor analyst Daniel Hong. "As we roll out the tape over the next five years and multimedia capabilities become intertwined with IVR, Dialogic is in a better position to capitalize on new opportunities in multimedia and telephony environments."
Ultimately, Dialogic now has ample opportunity to expand its product suites and, in so doing, its customer base in the service provider market. Though Dialogic already has an impressive and varied line of products, the acquisition of Cantata in particular will enable the company to roll out new product lines.
"Once we started talking with Dialogic, we knew there would be great synergy in the product roadmaps," former Cantata CEO and current chief operating officer at Dialogic Tim Murray said in a recent press statement. Many of the products Cantata offers, like the IMG 1010 and MSP integrated signaling and media gateways, were on Dialogic’s roadmap. "With this acquisition," said Murray, "Dialogic is able to offer these products now."
Indeed, according to Hong, Dialogic has significantly increased its installed base of customers and can exploit new opportunities as customers move to an IP infrastructure.
For Dialogic’s president and CEO Nick Jensen, the acquisition allows Dialogic to not only broaden its product and services line, but to also consolidate its position as the market segment leader. Dialogic’s expansion has been gradual, but steady; last year, the company acquired Intel’s media and signaling business.
But don’t expect the company culture to change much: "Our customers can be assured that, despite our significant growth, we will remain a company that is easy to do business with," Jensen said. "As well, all of our stakeholders can be assured that we will continue to build Dialogic through vision, focus and excellent execution of our strategy."