Pelephone Launches Zoom *10, A New Voice-Based Customer Content Portal from Phonetic Systems

/>BILLERICA , Mass. and PETAH-TIKVA , ISRAEL - Phonetic Systems announced the launch of a voice-driven content portal named ZOOM *10 for Pelephone, a leading cellular communications provider in Israel . The voice portal allows any caller to verbally state the service they are interested in and be automatically connected.


Eilon Agam, VP of value-added services and content at Pelephone stated, "In addition to the *10 service, Pelephone is further planning to launch a wide variety of speech enabled services and applications, which will significantly enhance the user experience and service to our customers."


Pelephone's ZOOM *10 was constructed as a leading and central content portal for their cellular customers, with a wide range of available content and services, including: news, sports updates, dating services, downloading ringtones, sending greeting cards, listening to and sending jokes, downloading voice mail, economic reports, stock exchange, foreign currency reports and many others. The speech-activated portal was constructed to complement Pelephone's new brand values including the central value of offering simplicity of service. In order to access the service, dial *10 on the Pelephone network or +972-50-50-050 from any phone.


Pelephone Communications Ltd. is a leading cellular communications provider in Israel . As the nation's first operator, Pelephone pioneered Israel 's cellular communications revolution, resulting in one of the world's highest market penetrations of mobile phones. Pelephone Communications was established in 1986 by Motorola, and in 1994, an agreement was signed between Bezeq and Motorola to establish a joint company for the provision of cellular telephone services. In 2001, Shamrock Holdings, a global financial conglomerate, purchased Motorola's shares in the company, and thus became an equal shareholder in Pelephone with Bezeq, the Israeli communications company. Pelephone employs some 4,500 employees, mainly engineers, technicians and customer service personnel. The company has approximately 2 million active customers.

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