ASCAP Selects Angel.com for IVR Application

MCLEAN, Va. – The American Society of Composers, Authors and Publishers (ASCAP) has selected Angel.com to simplify the prospecting and licensing efforts for the benefit of music creators.

ASCAP, the leading U.S. performing rights organization with more than 8.4 million copyrighted musical works and some of the greatest names in American music,  ensures that music creators are paid promptly when their works are performed publicly. The organization sought a solution that would enable field agents to log and updatesales calls and customer records in Salesforce.com when on the road orwhen Internet access was not available, said Vincent Candilora, its senior vice president of licensing.
Using Angel.com, ASCAP agents access a custom application that integrates with Salesforce.com, enabling them to easily manage sales calls and update customer records at any time with a simple phone call. The increased efficiency and flexibility of the Angel.com solution frees up agents to focus on conducting customer visits and enhances the data collection process.   
“The new Angel.com IVR with integration to Salesforce.com provides our field staff with a fantastic productivity tool to streamline their work day,” Candilora said. “For the first time, we have the ability to record messages and summarize sales calls without the need to access and log on to a computer.”    
The Angel.com IVR solution also offers voice file recording, which facilitates more thorough and detailed documentation of ASCAP communications with prospects and customers. Field representatives can record detailed messages as sound files to be collected, retrieved, and recorded in the Angel.com solution.
“Organizations are continually seeking new ways to enhance and streamline existing processes,” said Michael Zirngibl, President and CEO of Angel.com. “The integration of Angel.com with Salesforce.com enables organizations of all kinds to increase the productivity and flexibility of the sales process by leveraging the benefits of speech.”

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