BanterX Announces the Launch of Conversational Advertising Platform
BanterX, a Silicon Valley-based startup announced that it was launching what is called the World’s first Conversational Advertising Platform. This is a self-serve, web-based platform that enables the delivery of advertising content, in an interactive, conversational format, to users interacting with chatbots across popular messaging platforms.
BanterX enables advertisers to build campaigns where the creative element is an interactive conversation that is delivered to an end user interacting with a chatbot. It’s proprietary matching engine uses the keywords and intent from the user’s conversation to find a campaign that will be contextually relevant. For chatbot owners, and content publishers looking to chatbots as a new medium, there is currently no viable monetization model, and BanterX is looking to change that. A beta release of the platform will be launched shortly and BanterX is inviting advertisers, publishers, and chatbot owners to sign up for early access.