Neiman Marcus Last Call Stores Roll Out Theatro Voice-Controlled Wearables

Luxury fashion retailer Neiman Marcus has rolled out Theatro's voice-controlled wearables as a service across several of its Last Call locations. Retail associates on the sales floor use the wearables to help them during customer interactions.

The Theatro solution streamlines communications across the organization, improves day-to-day in-store operational execution, and fosters teamwork, Neiman Marcus officials reported.

"Using the Theatro system has allowed us to increase our in store productivity and execution," said Kristi Allison, vice president of Last Call Stores, in a statement. "The solution has significantly streamlined store communication and improved our customer service. In addition to reducing time spent communicating between associates, we are also using the solution to improve the in-store experience for customers by locating desired product quickly and efficiently."

"Theatro is honored to be chosen by Neiman Marcus to improve customer experience and drive operational excellence in-stores," said Chris Todd, CEO of Theatro, in a statement. "Customer expectations of retail stores are changing rapidly. Shoppers today expect an engaging environment, knowledgeable associates, and quick, convenient service. In conjunction with Theatro, Neiman Marcus is able to fulfill its commitment to empower their employees with real-time knowledge to meet and exceed customer service expectations. It gives them a competitive advantage with today's technology-enabled consumer."

SpeechTek Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Theatro Unveils Voice-Assisted Selling Apps

Theatro works with CloudTags to develop an app for retail store associates helping customers on the sales floor.