Liberty Mutual Adds An Alexa Voice-Enabled Service

Liberty Mutual Insurance has launched an Amazon Alexa skill focused on insurance from its Liberty Mutual and Safeco brands, enabling consumers to navigate the insurance process by voice.

Alexa, the voice service that powers Amazon's Echo, will grant Liberty Mutual and Safeco customers instant, voice-controlled access to get quotes through Liberty Mutual or direct them to a Safeco-appointed independent agent, along with other automated services.

"We are redefining how auto and homeowners shop for and learn about insurance," said James MacPhee, executive vice president and chief operating officer for U.S. consumer markets at Liberty Mutual Insurance, in a statement. "Alexa presents a unique opportunity to have a vocal presence in consumers' homes, providing additional value and ease, and allowing a new connection to be made between insurance providers and consumers."

The Safeco "Insurance Advisor" skill for Alexa allows consumers to do the following:

  • Access an "insurance glossary" of insurance terminology;
  • Find a nearby agent; and
  • Contact an independent insurance agent to get answers to more difficult questions.

The Liberty Mutual skill for Alexa will be available this fall and will allow consumers to do the following:

  • Obtain an auto insurance estimate through the Liberty Mutual "Guestimator" tool via voice; and
  • Receive actionable advice on common seasonal home and auto worries through Liberty Mutual's new online resource, MasterThis.

Since the launch of Alexa Skills Kit (ASK), Amazon developers have now released more than 2,000 skills for Alexa, the cloud-based virtual assistant behind Amazon Echo, Echo Dot, Amazon Fire TV, Amazon Tap, and other Alexa-enabled devices.

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