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WICKED Modernizes the Broadway Experience Through Broadw.ai’s AI Technology

Broadw.ai, the leading AI platform solution for Broadway shows, has announced today, a partnership with WICKED, one of the most world-renowned musicals on Broadway. WICKED uses Broadw.ai to provide excellent customer experiences and enhance search-driven metrics inclusive of ticketing, traffic and conversion rates for the show. Rolled out in early 2019, the Broadw.ai virtual assistant powered by Satisfi Labs, has helped WICKED theatergoers with over 90,000 requests including ticket sales, via their website and Facebook. 

The AI platform, created in partnership with Satisfi Labs, delivers a customer purchasing journey answering complex questions around food recommendations, parking, and shopping. Through its integrated Ticketmaster ticketing partnership directly built in the assistant, customers can purchase their ticket in Broadw.ai’s chat flow in a conversational setting. Since the launch, WICKED has seen an increase in ROI of 700% with the average ticket price selling for 20% higher compared to their weekly average.  

Broadw.ai is a 24-7 automated digital assistant, giving WICKED audiences customized one-on-one interactions for each guest with information for shows, venues, food and beverage options, shopping, parking and more. Unlike other conversational intelligence tools, responses from Broadw.ai’s platform are completely autonomous based on data feeds including Broadway knowledge and customer interactions. The platform maintains a flow of real conversation to ensure a seamless experience when answering questions and inquiries. The platform has already been successfully implemented in over nine top Broadway shows including Anastasia,
Come From Away, King Kong, and more. 

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