▼ Scroll to Site ▼

Chatmeter Adds Google Q&A Feature to Social Suite

Chatmeter, a provider of local search marketing and reputation management for multi-location businesses, unveiled Chatmeter Google Q&A within its Social Suite to help marketers improve consumer engagement, local rankings, voice search, and brand consistency.

At least 85% of consumer interactions about a brand happen on local listings, attributing to the popularity growth of Google Q&A, a crowdsourced FAQ feature within a brand’s local Google My Business (GMB) page that allows consumers to ask and respond to questions about a business. As such, CMOs are losing brand control with the consumers’ ability to answer questions on behalf of a brand. Adding to this challenge, GMB activity has greater influence over a brand’s local search rankings than it did two years ago, attributing to 25% of a brand's local search rankings (compared to 19% last year).

Historically, corporate marketing teams and agencies have not been able to monitor this customer-brand interaction without logging into each individual location. This lack of scalability has left customer questions unanswered by the brand, and subject to be answered by consumers. Chatmeter’s new Google Q&A functionality enables brands to listen, respond and publish Q&A input at scale, which will improve the local customer experience while also increasing local search rankings and preventing the spread of misinformation.

Consumers that engage on GMB are asking buying questions. By using Chatmeter, brands can provide accurate and relevant information to those high-intent buyers and more effectively influence their path to purchase.

Key Benefits to Brands with Chatmeter Google Q&A

  • Listening & Improving Voice Strategy – Utilize keywords within popular Google Q&A responses to enhance your voice strategy and grow your local search rankings. Brands can utilize Google Q&A to positively impact local keyword rankings, featured snippet selections and voice search results.
  • Responding & Maintaining Brand Control – Talk with customers, not at them. Be the first to engage with questions before Google consumers do. This will maintain brand consistency by providing a single source of truth on your Google questions versus leaving it up to an uninformed consumer or even a competitor.
  • Publishing – Chatmeter users have the unique ability to pre-populate and publish FAQs to each Google My Business location page. This proactive engagement with high-intent consumers provides accurate and on-brand information that influences their consumer journey.
  • Social Analytics – Marketers gain access to social media management tools they need to engage, not just spot a post from a consumer through a simple and actionable user interface.

 

Google Q&A is the latest feature to be added to Chatmeter’s Social Suite, where multi-location brands listen, respond and publish to a wide variety of social sites including Facebook, Twitter, Instagram and now Google Q&A.

Following recent investment from Providence Strategic Growth (PSG) and notable growth, Chatmeter’s updated Social Suite with Google Q&A demonstrates the local brand management leader’s commitment to technology innovation to support its clients across retail, restaurant, financial services, healthcare, automotive and more, with stronger customer discovery and engagement solutions.

SpeechTek Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Picovoice Brings Real-Time Speech Recognition to Offline Devices

Picovoice, a Canadian AI startup, has developed a real-time speech recognition engine that can run offline anywhere, from a $5 Raspberry Pi Zero to within a web browser.

DataRobot and CallMiner Partner to Accelerate AI Capabilities

DataRobot and CallMiner announce a partnership designed to drive the successful deployment of AI across enterprises to enhance customer experiences.

Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners

New round is Uniphore's largest to-date; one of the biggest in conversational AI in recent months.

Inference Solutions Earns Frost & Sullivan’s Customer Value Leadership Award

Inference Solutions' Studio Platform is highlighted for Leading Development of the fast-growing Intelligent Virtual Agent market by Frost & Sullivan.

Apple to Let Users Opt Out of Siri Response Grading Over Privacy Concerns

Apple has temporarily suspended its Siri response grading program over privacy concerns and says users will be able to opt-out in future iterations of its popular voice assistant.

Marchex Launches Sales Edge, an AI-Based Product Suite to Drive Increased Sales

Powered by Marchex Conversational AI technology for phone and text, Sales Edge delivers new capabilities and insights that it says allows businesses to outperform the competition.