Crooked Media Partners with Adobe on Podcast Captioning
Adobe is partnering with Crooked Media to make podcasts more accessible, leveraging Adobe Premiere Pro's Speech-to-Text technology to caption popular content.
When Crooked Media, a long-time user of Adobe Creative Cloud, committed to making its content accessible to wider audiences through captioning, it was a natural fit for Adobe and Crooked Media to work together.
"When Crooked Media debuted in 2016, we were purely a podcast company, but we quickly learned that video was going to play an important role in helping us reach new audiences and make our content accessible to more people," said Matt DeGroot, senior director of video production at Crooked Media, in a statement. "However, the tools in the market didn't offer the speed and accuracy that we needed for our quick production turnaround times. Speech to Text in Premiere Pro allows us to put high-quality captions on all our video content, opening the door for more people to participate in the podcast experience."
"Making amazing podcasts is Crooked Media's bread and butter, and we're big admirers of their work," said Meagan Keane, principal product marketing manager at Adobe, in a statement. "It's so exciting for us to see Speech to Text in Premiere Pro being used by a company that produces some of the most informational and entertaining podcast content available today, and we are proud to know that it's helping to make their shows more accessible so that more people can partake in the experience."
Speech to Text captioning in Premiere Pro is up to three times faster.