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Marketing > Features

Speech-enabled tools are the latest marketing trends--especially chatbots. Companies that provide systems that allow brands and advertisers to communicate with customers using speech technologies are positioned for growth. See below for the latest speech-enabled marketing news, trends, and solutions.

Features

Marketers Need to Optimize for Voice Search

The voice channel presents unique opportunities and challenges for marketers

How to Reach Marketers Looking for a Speech Solution

As speech technology becomes more commonplace, new markets are opening up for vendors. But as new opportunities abound, how do voice vendors reach out to potential new customers like marketers?

Will Consumers Let Alexa Read Their Emails Out Loud?

Earlier this year, Amazon added the ability for Alexa to read and delete emails. Google Home and other voice-enabled digital assistants will likely be developing this capability as well. That may present serious consequences for marketers.

How to Optimize Your Content for Voice Search

Keeping up with the changing whims of search engines has always been a sisyphean task, but now a new obstacle has been tossed into the always evolving SEO mix: voice search. There is some good news, however, for brands and marketing agencies look to optimize content for voice search. Much of what they need to do to optimize content for voice search is simply to hone in on many of the same rules they have used to achieve SEO success in the past.

The State of Artificial Intelligence 2018

A number of publishers automated formulaic and high-volume writing using natural language processing.