Marchex Offers Biometric Robocall Blocker

Marchex, a provider of call analytics, announced that Clean Call, Marchex’s robocall blocking solution, will be powered by new AI-driven technology that makes robocallers' jobs much more difficult.

Adaptive robocall blocking, Marchex’s latest advancement, uses a combination of artificial intelligence and voice biometric technology to prevent these ever-growing, nefarious calls from clogging business lines. The new, patent-pending Clean Call technology works by dynamically identifying new robocalls as they occur and uses that intelligence to detect, classify and block the calls. Clean Call already blocks millions of spam calls and robocalls every month, according to Marchex data.

In recent years, the United States has experienced a dramatic escalation of robocalls. According to YouMail, robocalls grew by nearly 57% in 2018 with an estimated 47.8 billion robocalls made in the U.S., compared to 30.5 billion robocalls in 2017.

The use of voice biometric technology in Clean Call adaptive robocall blocking represents an expansion of Marchex’s growing AI innovation. In August, Marchex announced conversational AI technology that included a new voice biometric model which automatically determines the identity of the salesperson on a call.

This latest release showcases how Marchex has harnessed its voice biometric technology to make major enhancements to Clean Call, giving businesses an even more powerful tool to combat robocalls.

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