Spotify Acquires Cord Project

Music services provider Spotify has acquired the New York speech startup Cord Project, makers of Cord, a one-tap voice messaging platform for mobile phones, tablets, and smart watches on both iOS and Android.

Cord Project was founded in 2014 by former Google executives Jeff Baxter and Thomas Gayno. It designs and builds products exploring audio on connected devices. Cord, which counts more than 1 million users around the world, was its flagship product. It also last year launched Chhirp, a free mobile app that lets users share audio clips on Twitter and across the Web.

"We founded Cord Project because we saw a huge opportunity for innovation in the audio space," said Gayno, Cord Project's CEO and co-founder, in a statement. "At Spotify, we're looking forward to continuing that exploration to build even better ways to discover and listen to music across connected devices."

Cord Project will be joining Spotify in New York. "The team at Cord has built brilliant products which both demonstrate their passion for audio and also their talent for product design, innovation, and delivering great user experiences," said Shiva Rajaraman, Spotify's vice president of product, in a statement. "We're excited to welcome them to the team at Spotify, and looking forward to their contributions in shaping the future of music engagement."

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