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Say It Now Appoints Brian Fitzpatrick as Chairman

Voice technology company, Say It Now, has appointed Brian Fitzpatrick to the role of chairman as it looks to expand its business and seek further funding. Fitzpatrick, who is also an angel investor in the company, has been involved in the development of digital media for nearly 25 years and is widely considered an industry veteran, expertise that sees him contribute to several emerging technology start-ups as a board member. This is his first chairman position.

Currently, general manager for Europe at advertising technology specialist IPONWEB, Fitzpatrick’s previous roles include managing director for the European business of Adap.tv before its acquisition by AOL and European managing director of the Media Innovation Group (the MIG), WPP’s first technology development organization dedicated to media buying and optimization.

Launched in 2018 by Charlie Cadbury and Sander Siezen, Say It Now specializes in understanding natural language so that computers can talk to people in the same way that people have conversations with each other. This helps brands and consumers to benefit from automated communications as people increasingly have smart speakers in their homes (more were sold worldwide in Q4 2018 than throughout 2017) and become comfortable and confident using them. (60% of owners have used them to make a purchase in the past year.)  

Say It Now recently won the U.K. and European rounds of the inaugural “Alexa Cup,” a global challenge from Amazon to find the ‘killer voice app’ and beat off stiff competition to take bronze in the World Cup Final; its winning concept enables users to ask Alexa to book recommended local services, such as taking the car to the garage or arranging a beauty treatment, based on customer reviews. The company is also behind Diageo’s Talisker Tasting Experience.

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