Stats Perform Partners with Veritone for AI Commentary

Sports data and analytics company Stats Perform has partnered with Veritone, using the Veritone Voice synthetic speech technology to provide AI commentary, including real-time play-by-play, pre-game, in-game, and post-game updates.

Veritone Voice supports both text-to-speech and speech-to-speech and will be combined with Opta data from Stats Perform to enhance broadcasters' coverage of sporting events and bring localized, AI voice capabilities to content creators, media organizations, marketing agencies, teams, leagues, and sports betting platforms around the globe.

"Generating lifelike AI voice commentary for sports is the natural next step for the industry," said Stats Perform Chief Revenue Officer Steve Xeller in a statement. "Thanks to Veritone technology, our users will now have the ability to create custom voices in partnership with beloved broadcasters, in multiple languages, including English, Spanish, French, German, Japanese, Italian, and Arabic, and incorporate these lifelike voice options into stats reporting to reach wider global audiences with localized content. This is particularly important for those who do not read and speak the host-distributed language as well as those with visual impairments or disabilities."

Backed by Veritone Voice, Stats Perform can now offer the following:

  • Voice-enhanced commentary for automated match previews, recaps, player bios, and play-by-play;
  • The ability for sports fans to choose the audio content that fits their preferences;
  • The ability to reach global audiences in their native languages to foster inclusion in sports reporting, and;
  • Access to sports reporting for those who are visually impaired or have reading disabilities.

"Veritone's partnership with Stats Perform is truly a tipping point within the sports tech and AI industries," said Veritone President Ryan Steelberg in a statement. "This is the first-time synthetic voice will be deployed in sports reporting at scale. It takes storytelling in sports to a new level and dramatically transforms fan engagement."

OneFootball, a football media company with an audience of more than 100 million fans worldwide, is already looking at how AI voice can play a role in its content strategy. "At OneFootball, our aim is to deliver the best football experience on the planet," said Patrick Fischer, its chief business officer, in a statement. "We believe content that drives engagement and adds to our vertically integrated product will give our fans a reason to return to our app many times per day. Realistic and scalable audio content can play an important role in this strategy."

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