Adthos Launches Creative Studio for Editing Audio in Video Ads
Adthos has unveiled Creative Studio, a feature that lets users create and edit the audio portions of video and dynamic video ads.
Adthos Creative Studio, which incorporates multiple artificial intelligence technologies, now enables the import of videos from files, platforms such as YouTube or Vimeo, or file-sharing websites. Users can then separate the audio and video components, isolating the voice track from other sounds. Speech-to-text technology then generates a script that can be edited before reconstructing the audio track with one of the platform's available voices. Additionally, the text can be translated into different languages. The voice track is then seamlessly reintegrated with the remaining audio and combined again with the video before being published on social media or sent directly to ad servers.
"As advertisers increasingly depend on multimedia campaigns to convey their messages, it was a natural progression for us to extend the same flexibility that Adthos offers for audio to video. From now on, our publishing and broadcasting customers and their advertisers have a new way to reach more audiences in more languages and even faster than ever before," said Raoul Wedel, CEO of Adthos, in a statement.
Adthos acknowledges the potential for technology misuse and claims to have implemented several safeguards to prevent exploitation of the platform.