Say It Now Drives One-to-One Conversations Between Brands and Consumers

Say It Now has appointed Ed French as the commercial director as it expands the services side of its business. The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalized communications that forge deeper relationships with consumers.

French will be responsible for working with enterprise clients to develop voice applications and chatbots that enable brands to influence the buying experience with new initiatives such as branded voice experiences, conversational commerce, and conversational advertising.

The move capitalizes on the rise in the adoption of smart speakers. Recent research shows that nearly one in four UK households owns a smart speaker (with three-quarters of these saying they are much more useful than expected); in the US the figure was 28% at the end of 2018, and predicted to rise to 75% by 2025, for example.

French joins from martech company Ve Global where, before becoming chief revenue officer, he handled the global development of the programmatic advertising department and established and managed the company’s US operations.  Prior to that, as managing director at programmatic agency GDM Digital, he expanded the business across Europe and grew the team from four to forty people.

Say It Now develops technology that lets computers talk to people in the same way that people have conversations with each other. The company’s ability to combine its expertise in natural language processing (NLP) with commercial feasibility was recently recognized at Amazon’s inaugural ‘Alexa Cup’, a global challenge devised to find the “killer voice app.” Say It Now won the UK and European rounds and took bronze in the World Cup Final with its concept that allows users to book local services using the “Ask Alexa” voice command.

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